DIGITAL OUT OF HOME (DOOH)
The brief was to create a DOOH (digital out of home) campaign for Trocadero. The finished work had to follow the brand's graphic profile, communicate the brand's identity and targeted for the right audience. We created 3 new products with a simplistic modern style to it. We also had to add a dynamic part to the campaign and that is our DOOH screen with footprints infront of it, delegating different flavors to people interacting with that specific screen. (Swedish edition).
A group school project.
